To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
Director:
Writer:
Eleonora Antoniadou
Mirto
Angelos Kouris
Dimitris
Maria Kamakari
Fani
Apollon Bollas
Panos
Lacta "Love in Action" - Α' μέρος