Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
Director:
Christopher Emerson
Narrator
Harvey Yazijan
Self
Bill Katz
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Joel Stein
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Rob Baskin
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Thomas Oliver
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Katie Bayne
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Michael Beindorff
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Patti Rueff
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Craig Weatherup
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Ken Ross
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Aaron Walton
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Becky Madeira
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Stuart Elliott
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Duane Stanford
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Brian Unger
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Neville Isdell
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Nikhil Deogun
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Allen Rosenshine
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Joanne Lipman
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Scott Miller
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Tony Tortorici
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Bob Stoddard
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Joe McCann
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Jesse Meyers
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Gary Von Kennel
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Roger Enrico
Self [Archival Footage]
Jay Coleman
Self [Archival Footage]
Michael Jackson
Self [Archival Footage]
Tom Brokaw
Self [Archival Footage]
Donald Keough
Self [Archival Footage]
Ted Koppel
Self [Archival Footage]
John Belushi
Self [Archival Footage]
Steve Guttenberg
Self [Archival Footage]
Barbara Lippert
Self [Archival Footage]
Peter Jennings
Self [Archival Footage]
Bill Cosby
Self [Archival Footage]
Billy Joel
Self [Archival Footage]
Bill Murray
Self [Archival Footage]
Michael J. Fox
Self [Archival Footage]
Sergio Zyman
Self [Archival Footage]
Ken Ross
Self [Archival Footage]
David Letterman
Self [Archival Footage]
