The concept of this promo directed by Kathryn Bigelow was proposed by New Order's manager Rob Gretton, who was inspired by the clichés of the videos of then-popular American glam metal groups on MTV. Bigelow intercut the band footage with a narrative between Bill Paxton and Femi Gardiner.
Director:
Bernard Sumner
Himself
Peter Hook
Himself
Stephen Morris
Himself
Gillian Gilbert
Herself
Bill Paxton
Running Man
Femi Gardiner
Driving Woman
Rob Gretton
Himself
